I didn't understand the 'lucking fovely entertainment' campaign, but they seemed pretty intent upon it.
The website hasn't worked for a long, long time, although it is still out there:
http://www.frontierlabs.com/
There used to be a Yahoo Vendor site, but I can't find that now.
I can't find any mention of the forum I used to go to, either.
I was tempted by the NexBlack, but it didn't quite make it to market.
http://the-gadgeteer.com/review/frontier_labs_nexblack_audio_player