Originally Posted By: JeffS
Where MS thinks they can do it better (based on their people interviewing on podcasts) is they feel it helps everyone to build a developer-centric app creation process and store, rather than a consumer driven one.

Step 1. Create a marketing page showing off the platform including a blurb about apps. Make sure to grab icons from popular apps on other platforms to hint at what is coming soon.
Step 2. ?
Step 3. Profit

Or rather in this case, upset the developer because his icon was used without permission when said developer hadn't even decided on porting the game to the platform. Oops.

Hopefully those developers from the podcasts go and smack the marketing people.