Rob, back in the early 80's this was true for people that worked at auto factories or lived in areas heavily populated by auto factory workers. Most Detroit area auto workers are corporate types and usually don't know much about or care about cars (ever wonder how someone could go from being a CEO of a clothing company to a CEO of retail outlet then get a job as a CEO of a Tech company? ) Now-a-days, most people realize that we are living in more of a world economy.

All the Ford execs drive Jags. All of the engineers drive Audis or Volvos (Ford owns Jag and Volvo and wished it owned Audi). All of the GM engineers drive Saabs (owned by GM) and the execs ... I don't know! (by saying ALL, I am WAY exaggerating btw!)