7. iAd, an advertising platform. This is probably the counter shot for Google entering the phone market. HTML5 based ads, allowing full video, mini games, and so on.
Although some are saying this actually helps Google, who is hoping that this shows there is actual competition in the mobile advertising space, and therefore the FTC should allow them to go through with their acquisition of AdMob.
As for the rest of the announcement, it seems like a good handful of updates, some of which are pretty big. I wouldn't have expected the folders thing, though. I would have thought it was too Android for them. Doesn't that complicate the UI?
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