Adobe poked the bear. Now they're going to get the wrath.

You don't recall Adobe calling out Apple at every turn about Flash not being on the iPhone? It's not even been much of a back and forth, as primarily it's always just been Adobe doing the trash talking.

I don't agree with Apple's position regarding their SDK nor their approval process for their store. I'd be perfectly fine with them going over every program with a fine toothed comb if the App Store was only one way to get content onto your device - and not the only way.

But...

I agree with not having Flash on the platform. I've said it before, I hope it never comes to the platform in any way shape or form so long as Flash remains a proprietary technology. It's absolutely not needed for video and I'm glad the web presence of Mobile Safari is causing web publishers to examine how they're serving their visitors.

Adobe needs to jump ahead of the curve here and stop pushing an outdated technology and instead concentrate on creating new tools to support Flash-less web.