Originally Posted By: Dignan
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I really have no idea. I'm not sure what would be the best route, either. The existing standards all have their own problems.

What I'd love to see is for Google to make a new, unencumbered standard that anyone can use (like Android). License fees seem to hurt the prices of devices based on current standards, but I don't have anything to back that up...
When Google creates stuff it can still have 'encumbrances'. One is that Google later loses interest and subsequently shuts down or abandons the effort.

Another is that the standard is so 'open' that multitudes of variations and not-quite-compatible sub-standards appear.

It can be quite difficult to create a well rounded and substantive standard that is not reliant on a specific funding model. Would Google have interest in a standard which did not allow Google to peer into the data?

We like standards, but 'we' often want them to be 'free' (that is, somebody else is paying for the creation, maintenance and future proofing of said standard).