a Houston local microbrewery does one limited edition beer every year. You buy it on the day it comes out, and after that you'll never find it again. They were regularly tweeting all day about which supermarkets still had some left.
Why not supply this info on an RSS feed that interested parties can subscribe to? Twitter really just brings this capability to one centralized server and with a strict character limit. It's nothing new and nothing remarkable. What likely puts me off the most is the kinds of press it gets. And that every time you hear someone talking about it it's with some kind of smarmy attitude. The self-important blogger type.
run your own server and interact with others in some vaguely standard way that, so far as most users is concerned, looks and feels just like the centralized web sites, despite being a widely distributed system under the hood.
Again, unless you're envisioning a number of features that haven't been mentioned, this can be done right now with RSS. And there are even a number of decent clients for publishing and subscribing/reading.
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