You may not be a fundamentalist, but you are definitely a zealot to your near-fundamentalism.

My point about companies being amoral is that there is a difference between an ideal and reality. If the world were ideal, then I don't think there would be any need for the kind of regulation that you're talking about. People would have perfect knowledge of the products they're buying, and there would be limitless choices.

But that's not the way reality works. No one asked for trans fats to be put in their cookies, and no one did any real medical research to find out if there were any deleterious effects. They were put in there to make cookies more "shelf stable" — to increase their shelf life.

Yeah, trans fats do have different properties than other vegetable fats. But they were developed to replace animal fats. Pie crusts are a common place where trans fats are preferred, but pie crusts existed before Crisco. They used lard instead.