An auction seller cannot sell his item on two sites at once, so it's stupid for him to not choose the one with the most potential buyers. A software developer can sell his product through an unlimited number of channels.
That wasn't the comparison I was trying to make. I should have been more specific, but I did say "web world" as opposed to "auction world." I was talking about something much simpler than this. The effort it takes and the likelihood of anyone toppling the 800lbs gorilla in a given market. In the case of eBay they're the 8000lbs gorilla. Apple is also at that point with the iPod and quickly putting the iPhone in the same position.
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