But not everyone is seeing this — a small number encounter it. For those customers we’ll get them a case, and if that doesn’t work, we’ll get them a full refund. And we’ll continue to work on antennas that don’t have this problem.

We're human. We make mistakes, and we figure it out fast.

What I took away from the press conference is that Apple believes the iPhone 4 antenna is better than the previous iPhone antennas, but it has a more sensitive “weak spot”. And, that more sensitive weak spot is inherent to the external antenna design. In short, that it’s a trade-off — better signal quality overall, better aesthetics, more structural rigidity, even better battery life because there’s room for a bigger battery without an internal antenna. The trade-off is that all of those benefits come at the expense of a more sensitive “weak spot”.

Bruno, if you can give any evidence at all that any other phone ever has had a problem like this (not mere attenuation, but near instantaneous apparent complete loss of signal), I'd love to see it.