True, over time prices drop. But, I would still be willing to pay the same $1800 2 yrs later for increased features and functionality. Take an already kick-ass product and make it even more kick-ass. Its all about "value proposition", perhaps another lesson learned from the Empeg experience. Every marketing machine needs to focus the potential customer on what you actually get for you hard earned $1800. Once you have a great product, its ALL about the marketing babee!!, not to mention solid distribution, post-sales support, etc.

Anyway, playing the niche market especially at the high end as the Empeg, is a tough game, very tough game.
--Andrew