Re: the advertising problem.

I think getting it shipped in the usual channels would have been the key.

The sort of people that are going to spend a grand on a head unit are already poping into the their local car audio store to check out the latest units. Just having the empeg on display there would expose it to a lot of potential customers.

And the empeg is the sort of things that has to be seen to be appreciated. I tell people that i just spent a grand on a mini computer that acts as a stereo and plays mp3s and they say, "you payed HOW much for what?" Then you sit them down in the car and show them how it works, and they start to understand that i didn't just blow a huge wad of money on some computer geek gizmo.

Having it in the store on display so that people can get a proper look at it would help establish that it is worth the money.
And having it on display would allow people choosing between a neo and and empeg to realise that there is a huge difference between the two.