bonzi, how much something is "worth" and how much people can afford are very closely related. Take someone for example working in a sweatshop in Communist China. They may be be the best damn shoemaker an employer could find, yet their only getting paid the equivalent of 50 cents a day, while there is someone in America who can't make shoes half as well making over ten times that amount in one hour. So why is the better employee getting payed less? Because of the situation. They are only 'worth' 50 cents a day because there are numerous other chinese folk willing to take that guys place in a heartbeat, because it's 'relatively' good money to them. Supply and demand.

As for the ferrari analogy, you're only using price/performance for the ferrari. If you were to use the same standards in judging the empeg, that means excluding visuals, sleek look of the player, etc. The main difference that I see is that there are lots of supercars to choose from but only one empeg.

ps- Is there anyone here who would NOT take a GPS for free if offered one? Anyone?