Sancho's point is that $1500.00 car audio components are common and they do sell.

Unfortunately, what Sancho isn't taking into account is that most of the people who would buy a $1500.00 car audio component are doing so for sound quality reasons. For instance, they are buying high-end speakers or amplifiers. These people usually have a pre-disposed bias against MP3 technology because their exposure to it has (so far) been low-bitrate, poorly-encoded stuff that would sound crappy on their multi-thousand dollar system.

Hmm. Let's assume for the moment that Sonic|Blue had wanted to tell all of these high-end-gear-purchasers the one thing us empeg owners already know: That it's possible to have high quality and MP3 in the same package. Hmm. How would they go about doing that. Hmm? Anyone, anyone?