Well once you have the software, you have it. It's free to manufacture per player. Or actually you'd take the amount of money you spent on programming and divide it by the number of players sold and you have the cost of programming per player, right?

Let me clarify something, when I say "worth" I mean per person. If someone is willing to pay $50,000 for a player than that player is worth $50,000 to that person. Certainly it was worth $1500 to everyone who paid that much for it. It was only worth $400 to me at this time (or probably a couple hundred higher) cause that's what I was willing to pay. That doesn't mean I appreciate my player less; I just had higher priorities, like getting a car. Yes, I bought a car player with no car.