Or actually you'd take the amount of money you spent on programming and divide it by the number of players sold and you have the cost of programming per player, right?

OK. So if we'd sold more players, the programming would have been "cheaper". On that point, I'll agree. But it's by no means "free", no matter how you slice it.

In short, I think you're seriously underestimating the effort that went into programming the player application, and that hurts slightly. Hell, it hurts a lot.

Anyway, enjoy your new toy. I hope you have as much fun using it as we had developing it. Hopefully, in time, you'll see why some people think it's worth $1500.

Yes, I bought a car player with no car.

I'd been working at empeg for over a year before I even learnt to drive -- this is nothing new .