Originally Posted By: hybrid8
The BBC would benefit from funding from wider sources rather than a license applied at or post-retail on a small number of products.

It is hard to see what other sources there could be except for subscription or advertising (given that they already get some from merchandising and selling program rights). And it you don't understand that the BBC would be ruined by adverts, then you don't understand what is great about the BBC.
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Remind me to change my signature to something more interesting someday