Ah, the UK press. There are a couple of ways of categorising the various publications. There's this comedy-standard view:

The Times is read by the people who run the country
The Daily Telegraph is read by people who think the country isn't run as well as it used to be
The Guardian is read by people who think they do run the country
The Daily Mail is read by the wives of those that run the country
The Financial Times is read by the people that own the country
The Daily Mirror is read by people who haven't got a clue who runs the country
The Express is read by people who think the country should just give up and play bingo
The Morning Star is read by people who think the country should be run by another country.
The Sun is read by people who don't care who runs the country as long she's got big t*ts

More relevantly:
- The Sun, Times, Sunday Times and News of the World are all Murdoch
- FT is part of a large publisher, Pearson
- Telegraph is owned by a pair of very litigious billionaire twins
- Express is owned by a pornography publisher
- Mirror is separately owned by a newspaper publishing group
- Guardian is separately owned by a newspaper publishing group
- Independent is owned by an Irish industrial entrepreneur
- Daily Mail is owned by a newspaper publishing group whose biggest shareholder is the founding family, now headed by a guy with a UK title who lives in France to avoid UK tax

The Times, Guardian, Daily Telegraph, Independent and FT are the serious ones, though it's not unfair to say that only the FT is really serious and the others now contain more than a couple of pages of 'feature articles'.