There are a number of reasons behind the EOL. These include:

1. Very low margin (very high production costs)
2. Low level of sales, both online and in retail
3. Much of the tooling is now worn out (empeg could only afford soft tools) and retooling isn't cost effective given (1) and (2)

It has been our intention for ages to drop the Mk.2A after the current production batch, and we were some way into the design of the Mk.3. What became clear is that SONICblue don't have the production and marketing resources necessary for a consumer automotive product. What we DO have are some great designs and some great software - OEM arrangements are the obvious solution.

Rob