In terms of promotion, Rio Car was taken to quite a lot of shows and other events, but you may be right in your observation that it wasn't widely advertised.

Most of the effort went into the area of Retail - we have a very dedicated retail manager at Rio who is a real enthusiast for the product and created a number of good relationships (Car Toys was the one that has been seen publically).

The current player isn't quite right for the wider market, which almost everyone acknowledges. Retail people want it to look a little different, and in fact have a tick list of changes that most people agree with (BBS users have wished for many of the same things). That means the current product needs to be updated - Mk.3 or whatever you want to call it. It doesn't mean taking away all the cool features, it means making them more friendly, and adding a lot more of them.

SB have a business goal to lead the markets that they address, which is something currently achieved with a number of other SB products. This needs a lot of focus, but the automotive aftermarket is just about sewn up by a number of long established brands with strong channel relationships. Nobody is going to come from outside the space and displace them, and most of them already have or are developing MP3 solutions. Is an empeg going to realistically compete with these players? Or would it stand a much better chance if it were developed _with_ a well known brand?

So now, as we stated, we're building OEM relationships. I'm very sad to see the EOL of the Mk.2 but let's hope that this is really the "Start of Life" for some even better products.

Rob

PS I'm not paid to say this stuff