So who exactly is "all that" in Apple's marketplace?

And remember the comparison, to keep it fair, should be made with another company that develops it's own software and hardware platform, operate and innovate in multiple emerging and established markets and hold the de-facto benchmark for a hand held device.

Oh, and they should also be brave enough to break away from the way things industry has always done things and centre on making what's there work rather than fill their devices with features that don't work.

I'm struggling to come up with someone better. Hmmm.......

I also think you need to add a 3rd category - Apple Fan Boy In Denial

Cheers

Cris.