Matt, Josh should probably have mixed it up a bit with his time on the show, including perhaps some promotion of his site. It came off smelling like product placement and you could see at times Fallon was uncomfortable as he looked around the set.

Does anyone watch the TV show Modern Family? This week's episode prominently featured the iPad as one of its main plot lines. I don't know any other consumer electronics company in the world that could pull that off. Actually, I can't think of any other company that makes anything that could pull that off.