Amazon loses pricing control over a third publisher

I'd say that 3 out of what Amazon calls the "big six" unquestionably classes this as an "upset." Especially when you consider the remaining publishers are likely days or weeks away from moving in the same direction.

An interesting thing to note is that Amazon can still work this to their benefit in so far as their core business goes - selling the media.

I'm more convinced now more than ever that what we're seeing, what we're going to see, with the iPad is the start of a revolution that has the potential to be much bigger (orders of magnitude bigger) than what we've seen so far with the iPhone. I also have a feeling we're in for a few more surprises regarding the iPad product (line) this year.