Two separate thoughts. The first about the publisher relates to Amazon. The Second comment about this being the start of a revolution is a big-picture one. I'm seeing the media start to come around, some interesting examples of some new apps and new app revisions and the general public's reactions to those.

I'm confident that this product will also make a bigger impact with regards to digital print consumption than Amazon has managed to attain with its Kindle. As a content retailer Amazon has a great opportunity here. With regards to possibly higher book prices, the market will determine how that all plays out.