Cool, wasn't aware of that.

One benefit of not requiring iTunes is that you can easily provide a link to an application that the user can then install to their phone. I'm aware that you can do this for iOS devices too, but when you don't have iTunes those links are seriously annoying (and not always well identified).

It's a definite improvement over what most blogs would do in the past for Android apps, which was to include a QR code in their article that the user had to scan with a barcode reader app.