Hulu's success still isn't guaranteed, but without these devices, there's no way they'd have even the slimmest of chances at profitability. No one is going to pay money to watch TV on their computers, let alone in a web browser.

Did you happen to ask Avner about filtering out articles when sorting? And about the FFWD/REW performance?

How about the best question of all. Why on earth did they take out all this stuff POST shipping in the first place? Were they trying to piss off 100% of their new customers?