I think you are mis-reading me. I agree the sneaknet way is poor, it works but cumbersome, plus they only support limited file types/encoding schemes. The proper way is to pull it over the network, be that a file share (preferable), web server or custom app.

Jon had previously compared Netflix's selection to Vudu's, which I believe is invalid, but I was curious as to how Amazon and Vudu differ, pricing wise their equal as you say.