There's plenty of backlash on the Boxee forum. Many people think that "Boxee" is releasing these hardware products. They can't seem to get it in their minds that Boxee is a software company.

Iomega announced two additional products that will compete with their Boxee-powered devices. I suspect the Iomega products won't have a terribly long lifespan, that's what Iomega is generally about.